Marketing Plan
Establishing a realistic asking price is the single most important thing you can do to help sell your property. Properties priced too high often take significantly longer to sell—if they sell at all. The two most common methods for determining Asking Price are:
Why is Competitive pricing so important? Research shows for Single Family Homes:
Special note: In today’s market, houses priced too high are sitting for long periods of time without selling—some may sit indefinitely. Often these properties become stale and the frequency of showing goes down to nearly nothing. When a property is left on the market with the asking price too high, even large adjustments in price sometimes fail to attract buyers and/or their agents back to the property. It is very important to establish the correct price for the property when it is first placed on the market.
Preparing Your House For Sale: Remember less is better when showing your home. With Less being: 1. Less clutter: 2. Less People: 3. Less Pets:
I will work with you in determining which repairs may give you the best return on your investment. Generally speaking paint and floor covers seem to give the biggest return on investment when preparing a home for sale. Not all repairs can be accomplished cost effectively during the sales period. By law, all needed repair(s) must be disclosed to the buyer, but some repairs may be done after the buyer takes possession. Allowances in sales price may or may not be made for these repairs—all items are negotiable. If asked to I will help coordinate obtaining estimates for work that you request. I will follow-up with workmen, contractors, inspectors, and others as required.
• Multiple Listing Service (MLS) • For Sale sign • Selective advertising • Brochures/flyers • Open houses • Targeted mailings • Commercial websites • My website (www.SantaCruzLands.com) and others
Financing: • Getting acquainted with your home and property • Reviewing and understanding your goals and expectations • Review current value and market conditions • Present a competitive market analysis • Client and agent work together to personalize a listing price and marketing plan • Discuss whether selected agents should go through the house for feedback before setting the asking price • Photograph the property for brochures, publicity, etc. • Execute the list agreement and review the seller responsibilities • Order inspections on property if warranted and approved by Seller • Client to assist the agent with detailed list of amenities to be used in marketing brochures • Client to provide keys for Lock Box, determine sign location and flyer box if warranted • Discuss pre-marketing and sales process with time frame on schedule of events
• Make sure the house is ready to show • Prepare remarks and paperwork for MLS—submit to multiple listings • Install lockboxes and begin showing as agreed • Order sign—if approved • Prepare brochure • Expose property to my company and other top agents • Open houses as agreed • Determine with seller what inspections should be ordered, if any, to protect the seller liability and increase net proceeds from the sale • Advirtise on selected websites • Open escrow, order title report—review correctness Weeks Two and Three • Mail out, fax or hand deliver flyer and or email to neighbors, other real estate agents and offices • Open houses as agree upon • Mailers as warranted • Go over disclosure documents • Be present at all necessary inspections • Call back on all cards of agents showing the house—get feedback on price and amenities • Routinely update the seller on market position and agent feedback Weeks Four and Five • Agent follow-up • Mail out or hand deliver flyers to other agents—communicate with other agents to promote the property • Rewrite MLS remarks to highlight different aspects of the property • If property not sold; Agent and seller to re-evaluate the listing position in the market • Be creative according to the properties unique characteristics • Follow-up with all interested parties and communicate with seller • Review activities, monitor price, terms and market until sold—repeat and/or modify as needed Escrow The escrow period is when all of the documents, disclosures, reports, funding and any other elements required to complete the sales transaction are accumulated by an escrow officer. The escrow officer is a third party that represents both the buyer and seller. The escrow office is the stake holder. At the close of escrow the escrow officer is responsible for all filings and disposition of funds. The escrow officer is a very important person in the sales process. Escrow is a very volatile time. This can be an emotional time for all parties. Buying and selling a home in many cases is the most serious personal business transaction that people will experience in their lives. It is important to be working with an escrow officer that is thorough and professional, and has the best interest of all parties at heart. The escrow officer will coordinate: o Getting all documents drawn up on time o Review all closing statements for accuracy o Explain closing statements o Help to explain questions on the Title Report o Discuss easements, CCR's and any other title questions You can depend on me to promote your home |
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